Non Scientific Facebook Rant

Using the Visa Facebook Credits, I've managed to spend $110 on a marketing campaign on facebook. Unfortunately, it fell completely flat. I figured that sending them to an external site would not generate much results. So, instead, I had them join a facebook page. The facebook page was pretty "immature", but it did have something.

Nonetheless, it didn't work. I spent $110, got two signups, and that's it. I didn't even monetize those signups. I'll have to try something else next time around...

David

The in-house agency vs. outside agency debate gets settled for once and for all!

While working at a comapny doing paid search, I went over the debate of whether to hire an outside firm to do the paid search, or to leave to an in-house team.

It seems that Dave Pasternack has p*wned me, claiming that there is no situation in which an in-house agency will beat the outside agency. In a way I understand where he's coming from, as an independent SEM practitioner, I have much more access to general knowledge than I did in-house. However, that was waay to generalized, and everyone else in the comments have jumped on him for making that type of generalization.

Sweet.

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