Showing posts with label weblog analysis. Show all posts
Showing posts with label weblog analysis. Show all posts

Monday, April 14, 2008

Followup on the Webtrends Rant....

On my webtrends rant, Chris Grantski had issues with the fact that I complained about webtrends. Here are the twitter thread...



Why I sometimes just sit and wonder. User apparently misses whole sections of features then complains. http://tinyurl.com/68zbxl


Mymo's response:
That article is ROFLCOPTER funny. But sad too. But that is WT challenge, making their product so that this guy can use it.


Julien Coquet Answers
links to comic mocking us stupid non-technical guys :)


JeHawker responds
Agreed. WT has a learning curve and some usability issues. Blaming the user is not usually productive.


Chris G replies:

- i realize i blamed the user. I usually blame usability issues. But sometimes arrogance is just ... there.

Now now, my ego has been hurt. Someone has called me arrogant. He's actually right... I am arrogant, I just cover it with valuable content, and sometimes a rant is called for... While webtrends is extremely useful for enterprise level stuff, there is alot that does need to be improved.

It took over 10 hours of work sitting on the line with a tech rep from webtrends (3 actually) for my client, to find the problem among all of the settings. I also don't like the fact that the reports are way to general...

1) There's way too much work to file out a parameter and see the differences. For example, separating paid from natural search (unless it's because I'm too lazy to read all of the documentation... which I am. I do have it on my todo list...) I know where to break out parameters, and create a custom report... but it's just work. It's drop dead simple - and in beautiful pie and flow charts once it's created, but creating it is a hassle, and I need to be able to customize alot of things for different clients, with changing needs. It's a big time waster. I have done it in the past with clicktracks, and I think the process was a little simpler.


2) I just don't like their UI - I should be able to "get it" the way I "get" weblog analysis (fine, I don't), online marketing, and business strategy, without having a formal college education, or specializing in the field, and still charge my consulting fee (and without having to read the whole manual! I know, I know, I'm lazy)

Webtrends is a technical company, after all, it's software, but I think clicktracks has their butt kicked in the above areas, forget about their overlay onto the actual site, which I love (although clicktale has taken their concept to the next level.)

Chris, I do appreciate your input, and I'm actually looking forward to meeting you, as I see that you know a hell of alot more about web analytics than I do, but I think that webtrends has a ways to go...

Monday, April 7, 2008

Webtrends vs. Clicktracks. Clicktracks Hands down so far...

Being in a data crunching environment - and I have no lack of passion for data crunching, I am disappointed in the customization and time required to work with webtrends. I've worked with Clicktracks (software) in the past, and while I wasn't happy with the performance of the software version (as far as speed), I was extremely happy with the data it gave me - and hope that if I can migrate to the hosted version that I would get the necessary speed.

Visual overlays on the webpages of where visitors go from the start were extremely useful. As were the splitting between the Natural Keywords from Search engines (specifically Google. Yahoo wasn't split for some reason) to the paid search, which we did alot from both.

Now I am working on a clients version of webtrends analytics 8, and I am not getting much of that data. In fact, I am not getting much actionable data beyond the basics. Keywords searched, popular pages, amounts of hits and visitors etc.

I don't have the analysis of where visitors go from one page to the next. I don't really know the conversion rates from pages to the next page. This is a very sad person here. Ohh, and yes, I've spent over 6 hours on the phone with tech support, and the final response has been to either upgrade to the warehouse version, or to hire webtrends specialists to customize the queries. Exactly what the doctor ordered.