Two good lists of resources for small business owners that are trying to get leads from the internet are:
http://www.locallytype.com/pages/submit.htm
http://www.convertoffline.com/internet-advertising-matrix
A great local search blog is: http://blumenthals.com/blog/
My biggest issue with local search is that it's much harder to optimize for. I am in middle of creating a media plan to have clients' happy clients do reviews for their site :)
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